Zaur Lachuev is a Co-Founder at Crimson IT and the Partner responsible for innovation, strategic direction, and new ventures.

 As with any small business, his role at Crimson IT has evolved over the years from solely focused on business development then to new venture/verticals, followed by innovation and now strategic direction and MSP platform building. Mr. Lachuev’s unique blend of analytical and process-driven thinking coupled with years of experience in sales, business development, marketing and strategic partnerships help him in building Crimson IT into a leading IT presence in Southern California. At the forefront of Mr. Lachuev’s success is a bull dog like tenacity and an intrinsic need to build meaningful relationships with and between his various teams. In 2018, Crimson IT was recognized by Inc. 5000 as one of 5,000 America’s fastest growing private companies.

At Crimson IT, Mr. Lachuev work has included the development of a tech solution geared at generating revenue for non-profit organizations from the emerging cryptocurrency paradigm, building an online tech storefront, a wellness company, construction company, riser management company and continued exploration of new verticals for Crimson IT to pursue.

Mr. Lachuev holds a Strategic Leadership and Innovation certificate from Stanford’s Graduate School of Business, Bachelor of Science in International Business from San Francisco State University and two Associate of Science degrees in Business Administration and Philosophy from San Diego City College.

  • “The entire Crimson IT team is made up of high level professionals that ensure my organization is operating at peak performance at all times. I would highly recommend them for any company.”

    Michael Barker \ CEO & Managing Director \ Barker Pacific Group

  • “Crimson IT has been instrumental in helping us streamline our IT needs — from day-to-day management to more careful planning. They understand the complexities of large organizations, are extremely responsive and are equipped to help us through just about any our company’s requirements.”

    Joe Dykstra \ CEO \ Westwood Financial

  • “Crimson IT is the firm I turn to whenever I, or my clients, need IT help. Not only are they very professional, they are sincere, honest people who I trust implicitly to do things right. I have no hesitation in recommending them to anyone.”

    Kevin Matthews \ President \ Noble Accounting

  • “As a technologically-driven company, security and efficiency are at the top of our priority list. Crimson IT's team is extremely responsive and resourceful and they have been a huge value add for us. We would recommend them to any company looking for IT services.”

    Chris Rising \ Founder & President \ Rising Realty Partners

  • “I appreciate Crimson IT’s exceptionally high customer care standards and strong commitment to quality.  I can always count on them to be responsive as issues arise as well as be proactive in recommending technology that will support our future IT needs.”

    Suzanne Holley \ President & CEO \ Downtown Center Business Improvement District

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